such great heights

Since opening in March 2000 The London Eye (formerly The Millennium Wheel) has become an iconic landmark and a symbol of modern Britain. The London Eye is the UK's most popular paid-for visitor attraction, visited by over 3.5 million people a year. Serving the capital for over two decades, it's truly an unmissable away to experience the city!

The London Eye has had many sponsors during its lifetime. Its current full title is The Coca-Cola London Eye, but it's also been named British Airways London Eye, the Merlin Entertainments London Eye, and the EDF Energy London Eye.